How You Can Use Automated Direct Mail For Your Company!

Direct mail automation is a way to manage the printing and mailing of your direct marketing campaigns through a fully integrated platform. It’s a process that takes the best of email marketing and integrates it into physical, print media campaigns with an end-to-end solution for data import, design and personalization, printing, postage, and delivery tracking.


This type of marketing automation software is perfect for small and medium-sized businesses, like fitness clubs, retail industries, real estate service providers, etc. It allows them to streamline workflows and deliver personalized marketing to their customers while also reducing operational costs, printing errors and processing time.

Direct mail can be triggered by specific events or user actions. For example, a customer might stop using their email or might not respond to emails for a certain amount of time. These types of scenarios could be a trigger for an automated campaign that sends out postcards with a special offer to get them back in the fold.

Another common use of automated direct mail is to send reminders about upcoming appointments or events. These types of campaigns are a great way to prevent no-shows and increase event registration or booking conversions.

Traditionally, these types of direct mail campaigns were managed through semi-manual processes via spreadsheets,.CSV files and FTP. They were often incredibly time-consuming to execute, expensive to run and were a significant drain on internal resources.

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